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Voice Your Power

Janssen Pharmaceuticals // Breathe In Speak Out (BISO)

Senior Copywriter 

Breathe In Speak Out (BISO) is an unbranded initiative and advocacy program for people living with Pulmonary Arterial Hypertension (PAH). During the Pulmonary Hypertension Association's 2021 annual conference, our team set up a booth space encouraging people living with PAH, their caregivers, and doctors to Voice Their Power and Speak Out about their health journey.

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"Don't let it defeat you. Kick it's butt. Take names. Life is good." — Patient living with PAH

Meet the Team

Creative: Kristin Zuccarini (CD), Amanda McCafferty (Sr. Copywriter), & Uriel Velasco (Sr. AD)

Account: Julia Johnson & Bridget Cato

Strategy: Elliot Kort

Project Management: Bianca Williams

Producer: Jeannine Aniol

Let's get social
  • LinkedIn
  • Facebook
  • Instagram

© 2024 by Amanda McCafferty

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