top of page

This is what a BOSS looks like.

Michigan State University Executive MBA Program

Creative Director & Lead Writer

Our team took on the challenge to strip off the traditional ideas of the 8-to-5, striped suit, bottom line and set out to redefine what a BOSS really looks like: authentic, inspiring, and powerful in the ways they’ve defined for themselves.

Our team met with and shared the success stories of six incredible leaders through a publication we coined, "BOSS", a series of billboards, social ads, collateral, and more. 

Read their stories here and find your inner boss:

See the website: https://info.broad.msu.edu/executive-mba-boss/

Publication

Cover.png
inside spread.png

Photography

Billboards

Social Media

Social Media.png

Collateral

Pocket Mirrors.png

Meet the Team

Creative: Craig Hedges (CD — Art), Amanda McCafferty (CD — Writer), & Drew Hugenot (Design)

Photographer: Matthew Mitchell

Project Management: Trevor Mackley

Contributing Editors: Cheri DeClercq, Jackie Warner, & Ilene Davis

Let's get social
  • LinkedIn
  • Facebook
  • Instagram

© 2024 by Amanda McCafferty

bottom of page