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Creative Director & Professor
This is what a BOSS looks like.
Michigan State University Executive MBA Program
Creative Director & Lead Writer
Our team took on the challenge to strip off the traditional ideas of the 8-to-5, striped suit, bottom line and set out to redefine what a BOSS really looks like: authentic, inspiring, and powerful in the ways they’ve defined for themselves.
Our team met with and shared the success stories of six incredible leaders through a publication we coined, "BOSS", a series of billboards, social ads, collateral, and more.
Read their stories here and find your inner boss:
See the website: https://info.broad.msu.edu/executive-mba-boss/
Publication


Photography
Billboards
Social Media

Collateral

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