Powered by Charles

Consumers Energy 

Creative Lead & Copywriter

Consumers Energy approached our team with a need to help educate Michigan residents and business owners on efficient energy solutions. Enter Charles from Consumers Energy: a CE worker by day and YouTube influencer by night who shares his love for energy efficient solutions through his model miniature Michigan town on his channel, "Powered by Charles." 

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The campaign extended across multiple mediums and platforms, including TV, OLV, social, digital banners, and even exclusive Charles merch like bobbleheads.

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See the website: www.consumersenergy.com/residential/renewable-energy/energy-management