Creative Strategist and Copywriter

After completing a kickoff workshop with the LorAnn team and recognizing a need to modernize the brand and expand communications, our team unveiled a new design system that would allow LorAnn messaging to showcase its wide variety of products while also keeping its unique history intact.

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​The grid organizes all the components of LorAnn’s brand image into a single framework. A framework that can be reinterpreted and reused across all print and digital content. It implies there are three ‘ingredients’ to the LorAnn brand story; family heritage, delicious creations, and products you use to make them.