Associate Creative Director — Copy

PAH is personal. And everyone faces it differently. UPTRAVI, a medication for Pulmonary Arterial Hypertension, wanted to create a support suite of services for patients living with PAH to gain 24/7, free access to dedicated experts in the field. After extensive research, patients learnings, and exploration, our team landed on the name: PAH Companion withMe. We got to work creating a brand that felt optimistic, warm, welcoming, and supportive through our messaging, tone of voice, typography, color palette, photography, illustration, and iconography.

View the full brand book here. 

View the website here.