Ditch the Drama Llama

Dramamine

Associate Creative Director — Copy

The Problem: Dramamine is #1 in the category for motion sickness and well-known in the travel category, but consumers don't know about their Nausea Ginger Chews line that helps prevent more broad symptoms of nausea associated with non-travel symptoms. 
 

The Brief: Make Dramamine synonymous with Nausea. 

The Idea: From nervous first dates to motion sick car rides, the Drama Llama is constantly following you around and showing up in the most inconvenient of times. Good thing when you take Dramamine, you can silence your inner drama and Ditch the Drama Llama of Nausea.